Selling self storage is not an easy thing to do.  Customers have so many choices when looking for somewhere to rent that you really have to find a way to set yourself apart from the competition.  I had a customer from Orland Park Illinois and I learned a thing or two.  Weather it is security or convenience simply giving a customer a price just won’t cut anymore.  You really have to sell your facility to get the large volume rentals.  It is important to remember that almost all storage facilities now are pretty similar and a lot of your sale is based on what you tell the customer.  If you tell your customer something about your facility, and another place they speak with doesn’t mention it, they might as well not even have it.  There is a lot to be said about what you say!  I spoke with a customer in Waldorf Maryland, he said he needed a 10x10, after speaking with him I realized he only needed a 10x15.  This was a big price difference for him if he didnt know the unit size was different then he would have just though the prices were different.  The guy in Waldorf Maryland did rent from us after I pointed out the price difference.

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