As you may know I am reading the book, "Made to Stick" by Chip and Dan Heath.  I just want to share this quote with everyone.

If a message can not be used to make predictions or decisions,

it is without value,

no matter how accurate or comprehensive it is.

If we take this into account when we are talking to potential tenants in the self storage industry we need to make sure that EVERY message that we provide to the customer helps them make the decision that we are the best place for them to store their belongings....

JULIE

Self-storage clip  : http://www.Selfstorageclip.com