The “7 Triggers to Yes” is a summary that brings up some very interesting points when it comes to the successful selling  of selfstorage.  It compares the old “tried and true” methods of using logic and reason, versus today’s updated scientific methods using emotional cues. 

The summary explains that instead of using logical things such as numbers and charts to persuade someone, a good sales person will use the brain’s internal triggers.  Physical and Psychological studies have shown that these triggers are truly what helps a customer really make their decisions.

According to the summery, the seven triggers to yes include:

The Friendship Trigger, which provides a bonding between the sales rep and the customer.

The Authority Trigger, which gives the customer the idea that the sales rep knows what she is talking about and is an expert in the area.

The Consistency Trigger, which brings back positive memories for customers from past experiences.

The Reciprocity Trigger, which reinforces the feeling that customers get something in return when they give something first.

The Reasons Why Trigger, which allows the sales rep to state a case that will automatically make the customer respond “Yes”.

The Hope Trigger, which gives the customer the warm and fuzzy feeling of positive expectations.

The summary is very informative, and gives sales people a new approach to their profession of selling self storage!

Self storage sheds  : http://www.Selfstorageshed.com